Zoho Analytics: Turning Data into Actionable Insights

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A business can improve decision-making abilities by using robust data analytics and reporting tools. These tools allow businesses to share insights into the business and its performance by using portals and presentations with teams and stakeholders throughout the world. This is a secured sharing format which manages fine-grained permissions to ensure the data is protected even when being accessed by people around the globe. 

Data analytics tools in the modern world play an important role in converting raw data into actionable insight. A business can optimize its performance as it wants with data analysis by the automated processes and algorithms which work on raw data for humans. A range of tools, technologies, and processes can give data-driven business insights to solve the problem of integration, collaboration and many more. Using Zoho Analytics for data analysis can help shape a business and its processes as one wants.  

Key Features of Zoho Analytics

As a business, it is important to know the features of any tool and practice before adopting them. The features of Zoho Analytics are given below for analysis to make an informed decision. One can liven up its workflow with these data-analytic tools by using various features of Supertron, which are as follows:

Data Visualisation

Capabilities: One can create interactive dashboards and visualisations to uncover patterns and trends in the data.

Benefits: The benefits of data visualisation are that it simplifies data interpretation to improve the ability to make decisions for the business.

Reporting 

Capabilities: Generation of detailed reports based on the data and sharing them with stakeholders of the company, wherever they are in the world is easy and secure.

Benefits: The benefits of data analytics reporting are that it provides insights into the performance of any business activity and helps track the key performance metrics of the activity.

Dashboards 

Capabilities: Customised data dashboards for displaying relevant data make the whole process of analysis interactive and more comfortable.

Benefits: The benefit of a customised dashboard is that it allows real-time data monitoring of the business’s product or service performance.

Data Integration

Capabilities: Business data integration data from multiple sources like spreadsheets, cloud storage, and other Zoho apps allows for a unification of business data and its maintenance. 

Benefits: The benefits of data integration are that it saves the time and effort of manually integrating data from multiple sources and then converting it into analysed data.

How Zoho Analytics Transforms Data into Insights

To transform simple raw data into data which can provide insights into the business and its activities using Zoho Analytics is the easiest and best way. It can help one increase sales and earn more profit while minimising the resources one uses. Some examples of this are as follows:

Practical Examples

A company and its teams which benefitted from using Zoho Analytics are:

Example 1: Cobrowser used the data visualisation software to provide insights to improve their sales strategy. 

Example 2: Versa Creative optimised its operations by analysing its performance data by using Zoho Analytics to generate detailed reports.

Impact on Decision-Making

Decision-making is as important as execution in a company to ensure its success. By using the Zoho apps one can improve their ability of decision making as has been done by others.

Metrics: The improvement in decision-making accuracy and speed observed by 1700+ businesses includes more than 75 million reports.

Integration with Other Zoho Apps

As a business, multiple apps being used for one project are common and important. But when analysing data patterns all data needs to be unified for the best and correct results. It is possible to integrate Zoho Analytics with other Zoho apps through:

Integration Capabilities:

  • Zoho CRM integration: It allows a business to analyse the data received from consumers and helps in improving sales strategies.
  • Zoho Books integration: It allows a business to generate financial insights and reports about their undertakings.
  • Zoho Projects integration: It offers businesses a way to track project performance and resource utilisations. 

Benefits of Seamless Data Management

The benefits of using a seamless data management tool are as follows:

  • Unified data: It allows the maintenance of a single source of truth for business data
  • Enhanced Efficiency: It allows for streamlining analytics and reporting workflows.

Conclusion 

Using business intelligence software can help businesses improve their way of data analysis for their offered products and services. One can have improved data insights with streamlined reporting by the tools that can further enhance their decisions.
You can also turn your data into actionable insights by using Zoho Analytics. Supertron Infotech can guide you through the setup and optimisation according to your business needs. Visit Supertron Infotech or call us at +97144538337 today to get started.

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